Marketing, minus the jargon.
AI and marketing November 2, 2026
How to choose an AI marketing tool on a budget under $50 a month
Agency retainers cost too much and a pile of cheap tools costs you hours. Here is what a small monthly budget should buy, and what to check before you pick.
6 min readAI and marketing October 19, 2026
Using AI for marketing when you are already doing every other job
Flat drafts and endless editing aren't a skill problem. Here are six ways AI marketing goes wrong for busy founders, and how to get past each one.
7 min readLaunching October 19, 2026
Why your launch went quiet when the product was fine
Silence on launch day is about reach, not quality. Here is why the room ends up empty, and a small weekly habit that fills it.
6 min readPlaybook October 10, 2026
A marketing routine for founders who would rather be building
You don't need a content calendar or a growth team. You need one small habit you can keep. Here is a routine that fits around shipping.
5 min readBranding October 8, 2026
What goes into a brand Brief, and why each part matters
A Brief is the one document that tells every tool, freelancer and future hire who you are. Here is what belongs in it.
6 min readAI and marketing October 6, 2026
Why your AI tool keeps forgetting your brand
Generic output isn't the model's fault. It is missing context. Here is what changes when the AI starts from who you are.
4 min read